Abstract-GreenITBehavior-AlBizri

=Green IT Behavior: Individual Beliefs and Antecedents=

Abdullah Al-Bizri, Fatemeh “Mariam” Zahedi, Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee;

//aalbizri@uwm.edu ,//zahedi@uwm.edu

**__Abstract:__**

Environmental issues are of a growing global concern in many fields of inquiry. In addressing such issues, Green IT is perceived as a major contributor. Although the research in Green IT in the IS field is in its infancy, most of the published work has been in the organizational context and at the technical level. Our ongoing research project is focused on the motivators of individuals’ green behaviors as well as the relationship of individuals and organizations in adopting green policies. In this presentation, we make a case for behavior research with a focus on individuals. In doing so, we briefly tour other fields to argue for the critical role of individual behaviors in environmental sustainability. This presentation highlights the motivation of our research project and research questions. Details of our work will be presented at the pre-ICIS workshop in December.  Presentation: