Abstract-GreenITBalancedScorecard-Wati

= A Presentation of the Green IT Balanced-Scorecard from An Environmental Perspective =

Yulia Wati, Chulmo Koo Chosun University South Korea

**Abstract **
In this paper we introduce the Green IT Balanced Scorecard by incorporating an environmental aspect of technology into the scorecard measurement method. We conceptualized the Green IT balanced scorecard as “a nomological management tool to systematically align IT strategy with business strategy from an environmental sustainability perspective in order to achieve competitive advantage”. The objectives of the Green IT balanced scorecard include the measurement of technology performance via the effective integration of environmental aspects, the investigation of both tangible and intangible assets of Green IT investment, the alignment of IT performance and business performance, and the transformation of the results into competitive advantage. This concept offers a new possibility for both practitioners and researchers to translate their sustainable business strategies into Green IT actions.



Good morning every one, It's nice to see you online. I'm Yulia from Chosun University, South Korea. Dr. Koo and I are going to present our paper entitled "An introduction to the Green IT Balanced Scorecard as a strategic IT management system from an environmental perspective". You may access our presentation file by entering our abstract page. Your comments are welcome. Im looking forward to have a great discussion with you on this page. Best, Yulia

__Comments from Mohamad__

Hi,

In my previous life, my work is very much dealing with BSC to track my company's monthly performance and annual performance. The traditional BSC without anything on sustainability on it. My question is, on slide 22 of your presentation (Future Orientation), one of the objectives is "R&D of Green IT" and measures are # of new innovation and # of patent.

I can see the application of this as the company I worked before is an R&D company. So it applies well there. How about its application in service industry, a telco for example. What are the measures do you suggest to replace R&D measures such as those?

Lastly, based on the conceptualisation of Green IT BSC, are you going to develop a prototype of the system? Keep me posted. I am interested to know more. :)

__Response to Mohamad__ Hi Mohamad, Thank you. Yes, as you know, BSC is a well-known strategic management system. Now, we are implementing this scorecard on the companies and our target is manufacturing companies. We collaborate with the industries and try to get the first hand data from them. This is very interesting question. If you see on page 25, we provide a room for the industries to modify the metrics according to their business type. Therefore, service companies are able to align the measurement metrics into their business strategies. For example, service industry also has an innovation index. It can be used to replace the R&D measures. Thank you. I will keep you update. Yulia